An easy-to-use AI CRM that answers, nurtures, qualifies, and books leads in your voice, with built-in guardrails for quiet hours, opt-outs, sensitive topics, and licensed-agent escalation.
Zaxin opens like a working agent's morning board: today's leads, drafted replies, follow-ups, and the next action. No CRM manager, no training day, no maze of setup screens before you can use it.
The lead engine keeps the database fed. The CRM keeps the work simple enough to run from your laptop before a showing or from your phone in the car.
Zaxin is not a generic AI wrapper on top of a contact list. It is the working surface for a California agent: every lead, listing, message, showing, offer, and routine touch lives in one system with the controls an agent actually needs.
Leads, Inbox, Marketing, MLS, Calendar, Automations, My Listings, Reports, and Settings live in one practice console.
Import your old CRM, connect webhooks, capture funnel inquiries, and revive past clients without rebuilding your stack.
Zaxin respects quiet hours, preserves receipts, varies openers, and keeps sensitive work in draft when a licensed human needs to decide.
Two examples across the lead lifecycle — a coastal listing inquiry on a Saturday morning, and a past client signaling buy-intent two years after closing. Zaxin handles the back-and-forth, qualifies the lead, and pings your phone when it's time to be an agent.
Connect a lead source once. When a website form, chatbot, quiz funnel, or Zapier-fed lead comes in, Zaxin reads the source, drafts the first reply in your words, routes the lead, and, on Elite Zero Work Mode, auto-sends approved categories during your workday.
Agent's first touch: confirm the showing time. Everything above was Zaxin.
Past clients re-engage on their schedule. Zaxin notices first.
Real estate's quiet truth: most buyers never comparison shop. They pick whoever they meet first — and never look back.
So why do most agents lose them? Because it IS a discipline problem — and most working agents already know it. But it's also a time-management problem. Working agents have plenty of discipline; they don't have plenty of time. Thursday afternoon you're triaging showings, not typing a 5th touch. That's not a flaw — that's the job. Zaxin handles the work that does not need your license, so you can stay sharp for the moments that do. Set it up once. Let it run every follow-up in your words. Show up when it's time to be an agent.
Zaxin is designed to ADD hours to your day — not remove them. The first hour you save is the typing. The second is the worrying about who you forgot. The third is the one you spend in front of a buyer.
Zaxin works the lead until the moment your license, judgment, or relationship matters. Then it pauses and surfaces a Decision Brief.
Common questions, scheduling, basic property facts, opt-outs, sleep-window deferrals.
Tone-sensitive replies, price discussions, multi-thread coordination.
Pricing advice, negotiation, contract terms, signature requests, fiduciary calls.
Opt-out signal, TCPA boundary, Fair Housing-proxy language, sensitive demographic topic.
When Zaxin pauses, you get a Decision Brief: lead name · why Zaxin paused · what the lead asked · suggested next move · one-tap reply · call button · task/calendar option.
Use Zaxin one way the first month, a different way the third — every customization stays yours.
Other CRMs auto-send at 11pm. Zaxin queues it for 7am — your lead's phone is on their nightstand.
The 6 clusters above are the headline. Below is the catalog under each cluster — what you get the day you sign in.
Answer 5 questions about your pipeline, CRM, and follow-up workload. Zaxin recommends Pro, Pro Plus, or Elite and sends you straight to the right plan.
Zaxin imports your old system, rescues the context, connects your lead sources, and starts drafting in your voice on day one.
Most CRMs make you do the importing. Zaxin imports for you while you finish your coffee, then turns the rescued notes and source history into Memory Bank context your AI can actually use.
The whole onboarding is two minutes. No phone call with a setup rep. No six-week implementation. By tomorrow morning, your first briefing is waiting.
Export a CSV from Follow Up Boss, Lofty, Pipedrive, Chime, kvCORE, BoldTrail — or any CRM. Zaxin auto-maps the columns. Your full pipeline imports in one upload. For ongoing capture, paste your Universal Webhook URL into your CRM or connect it through Zapier — Settings → Integrations.
Five short scenarios. Pick which response sounds like you. Within a week, every draft Zaxin writes reads like you wrote it.
Tomorrow at 7 AM Zaxin shows you the four decisions that need you today. The other 34 are already handled — drafted, queued, sent inside your quiet hours.
The agent stays the agent. Zaxin handles the rest.
Automation that you can't turn off isn't automation — it's a hostage situation. Every Zaxin behavior has a switch. Every draft can be edited. Every rule is yours to change.
Zero Work Mode, sequences, auto-reply, drip campaigns — each toggles on and off independently. Or kill them all with one button.
Zaxin drafts. You approve. You change a word, change the whole thing, or skip it. Nothing leaves until you say so — unless you've explicitly opted into auto-send.
Quiet hours, send caps, escalation triggers, what counts as "sensitive" — you set the policy. Zaxin enforces it. No black-box logic.
Pro Plus reacts to inbound — drafts the first reply, fires queued sequences, and auto-sends routine messages within your work hours. Elite adds an Autonomous Strategic Agent that scans your pipeline for opportunities you'd miss and re-engages on its own.
When a lead acts, Zaxin acts back. Auto-sends approved message categories during your workday. (Starts in Shadow until your approval rate clears 90% — your trust-graduation safety mechanism.)
An Autonomous Strategic Agent scans your pipeline daily for the moments most agents miss — stale hot leads, life-event signals, listing matches — and drafts + sends re-engagement within your work hours.
Includes everything Reactive does.
Pro sends up to 80 personalized messages a day per seat — up to 2,400 a month. Elite sends up to 400 a day — up to 12,000 a month. Every send is in your tone, inside your quiet hours, with the right approvals already on file.
Over 30 days that means every contact who's signed up to hear from you, touched personally, no two openers alike, your phone number still clean.
Other tools "blast" and lose their numbers in week two. Zaxin doesn't. It delivers — at the speed your carriers permit and the law requires.
No add-ons. CMA, AI calling, brand DNA, and lead intelligence — all in.
Real estate isn't a sales pipeline. It's listings, showings, offers, transactions. Disclosures, license law, MLS rules, escrow timelines, fair-housing language, the TCPA paperwork — wired into the send path, not a checklist you assemble. Six-to-eighteen-month deal cycles. Clients who go cold for a year and come back when the second baby's on the way.
Most CRMs treat all of that like it's the same as selling SaaS. They give you a generic "Deal" object and tell you to bend.
Zaxin doesn't have a Deal object. It has Listings, Showings, Offers, Transactions — all native. CRMLS reads first-party. SMS, email, dialer — all built in. TCPA, 10DLC, DRE §10140.6, fair housing — wired into the send path, not a checklist you assemble.
Most CRMs organize your leads. Zaxin works them.
Monthly or annual. 7-day money-back. Cancel anytime.
Pay annually and get 2 months free on any paid tier.
Pricing here on the homepage. No demo required. Free version available - see what's included →
Pro Plus and Elite include account-manager support for white-glove setup, from CRM import cleanup to lead-source wiring and tone setup.
Your account manager helps organize the handoff, confirm your CRM import, and make sure your lead sources point at Zaxin before you rely on it.
For Pro Plus and Elite, white-glove setup is tracked by a support owner so your first week does not become another project on your plate.
Your support owner helps track CRM import cleanup, lead-source wiring, tone setup, and launch readiness so the handoff stays organized.
The clean difference: traditional CRMs organize your leads. Zaxin works the follow-up loop after the lead arrives.
Follow Up Boss is a strong CRM for organizing leads, sources, and team activity. Zaxin is built for the moment after the lead arrives: reply, nurture, qualify, pause when needed, and surface the next action.
Lofty's AI is built in Phoenix and priced behind a request-quote button. Zaxin's AI is built by a California agent and priced on the page.
CINC charges $1,000+/mo and is owned by Fidelity National Title — the company that profits from your closings. Zaxin starts at $99/mo and is owned by an agent.
FUB pricing per followupboss.com/pricing · Lofty pricing per lofty.com/price-packages · CINC pricing per industry-published quotes. Ownership facts public-record (Zillow Group, Fidelity National Financial NYSE:FNF).
The things that actually matter when you're choosing where your practice will live.
They'll know every message sounds like you — because it does. Zaxin trains on your tone quiz and every draft you approve; within a week, drafts read like you wrote them. If a lead asks directly whether they're talking to AI, Zaxin discloses honestly — no dodging, no deflection. That's the honest-on-ask standard, and it's built in. Utah AI Act SB-149 requires it; Zaxin ships it everywhere. Your tone, your approved drafts, full transparency when the law and common decency require it. You deploy AI where it matters. You don't hide it.
No. Zaxin does not support SMS mass blasts. SMS follow-up is paced, personalized, quiet-hour aware, opt-out aware, and built to respect TCPA and carrier filtering boundaries. You stay in control while the system keeps each touch organized.
No. Zaxin does not support generic email blasting either. Email follow-up is built around list hygiene, personalized context, unsubscribe handling, and CAN-SPAM-aware records rather than bulk campaigns.
Every paid plan comes with a 7-day money-back guarantee. Cancel within 7 days, get every dollar back, no questions. Most CRMs lock you into 12-month contracts. We refund if the product doesn't work for you.
Two minutes. Sign up, import your leads via CSV, take the 5-question tone quiz. Your first morning briefing is waiting tomorrow. No phone calls with onboarding reps. No six-week implementation.
Zaxin is currently available only to California real estate professionals. We plan to expand to other states soon. For now, the full CRM platform including CRMLS integration is California-exclusive.
No. Zaxin drafts, qualifies, schedules, and supports routine follow-up in your tone. You handle pricing, advice, negotiations, signatures, and anything that needs licensed-agent judgment. Zaxin keeps records of automated lead activity so you can review what happened and why.
Two-minute setup. Your tone. Full control. Pay monthly or annually, with a 7-day money-back window.
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