Eidice answers new leads in seconds, runs your follow-up and long-term nurture, flags showing requests to you, sends your batch newsletters and sequences, and keeps listings, offers, and transactions moving — on its own, in your exact tone, inside rules you control.
You're always the agent. Anything that needs your license comes straight to you.
It drafts every reply in your tone — you tap Approve.
Two ways your Tuesday can go
What Eidice runs for you
A new lead reaches out; Eidice replies in seconds with a real answer, in your tone.
Keeps every not-ready-yet lead warm for months with check-ins that read like you wrote them.
Describe what you want in plain English; Eidice generates the whole sequence and runs it.
Send to your whole database at once — every message still sounds like you.
The moment a lead wants to see a home, it's in your hands — and Eidice runs every follow-up after.
BoldTrail, kvCORE, Follow Up Boss, CINC, your website — one webhook and every lead lands in Eidice.
Remembers every conversation, preference, and budget — and uses it in every single message.
Live CRMLS data matched to your leads, with listings, offers, and transactions tracked.
On Pro Plus and Elite, a dedicated account manager imports your leads, connects your sources, and builds your first sequences with you.
Built for real estate — not retrofitted from a sales CRM.
How it works
It sounds exactly like you — and it knows every lead personally.
Eidice writes from your tone quiz, your phrasing, and your notes on each lead — so every reply reads like something you'd actually send.
Import your database or connect any live lead source.
It keeps every conversation, note, preference, and relationship detail in context.
Replies that read like you wrote them, sent inside your hours and channel rules.
Birthday notes, home anniversaries, market check-ins, and quiet leads stay warm.
Pipeline, AI CMAs, listings, offers, and transaction checklists stay organized for your review.
Pricing, contracts, negotiations, and anything license-sensitive come to you with a brief.
You set the rules
Nothing here is a black box. You decide how much Eidice runs — per lead type, per channel, per hour of the day — and everything it does is logged where you can see it.
Suggest-first, balanced, or full autopilot on routine work — set per lead type, changed anytime.
Sends queue outside the hours you choose. Nothing fires when you say not to.
Pricing, contracts, negotiations, anything license-sensitive: always straight to you, never handled solo.
Which channels, how often, how many. Hard caps you set; Eidice stays inside them.
Approve a sequence once; Eidice runs it for every matching lead and stops the moment someone replies.
Your Tone Quiz, your phrasing, your edits — every draft gets more you.
A full audit trail with your name on every send. Pause anything instantly.
Nothing sends until your rules say so.
Easy mode
Eidice is the easiest CRM you'll ever run — because you don't operate it, you talk to it.
Ask-my-CRM
And you never set it up alone — on Pro Plus and Elite, a dedicated account manager builds it with you.
License-safe and broker-trust
Shadow-first graduation, license-sensitive escalation, a Fair Housing safety net, and rules you set with a full audit log — none of it bolted on.
Every automation starts in Shadow. Eidice drafts, you review, then a category goes auto only when you trust how it communicates for you.
Pricing, negotiation, contracts, and Fair Housing-proxy language come to you. Eidice surfaces a Decision Brief: who, why, what the lead asked, and a one-tap reply or call.
Most CA brokerages ban AI-written buyer letters but welcome an AI reviewer. Eidice scans consumer-facing drafts for Fair Housing risk terms and suggests fixes — you keep authorship and liability.
What's automated, when, and how is your policy; Eidice enforces it. Every send is logged with the rule that authorized it.
Eidice learns your tone for your account only. We never use your data — or your leads' — to train shared or foundation AI models, and usage analytics are anonymized and aggregated.
MLS search and AI CMA work stay inside the data-license boundaries the product already ships with.
Your broker can relax: your name on every message, a full audit log, and license-sensitive topics are never handled solo.
Live by lunch
The hardest part of switching CRMs is the move, so Eidice keeps the first-day path direct: import your database, connect your sources, set your tone, and let the routine work start.
Pro Plus and Elite include a dedicated account manager for white-glove setup: database import cleanup, lead-source wiring, rules, and tone setup, so your first week does not become another project on your plate.
Pricing
No sales-call gauntlet. See the price, start free, cancel anytime — no contract.
Core CRM starter for trying Eidice with your own pipeline.
The full CRM with AI messaging that matches how you communicate and barebones CRMLS search for agents who want the core workflow first.
It works the leads who come to you. Everything in Pro + Reactive Zero Work Mode, CRMLS-bundled, Intelligence tab, and Brand DNA tracking.
It goes and finds your next deal. Everything in Pro Plus + Proactive Zero Work Mode, Insight AI, Lead Intelligence Engine, and a Dedicated Account Manager you can email anytime.
Different
Every other tool wants more of your screen time. Eidice earns its way out of your day.
It matches your tone, nurtures on its own, and hands back exactly when your license matters. It's built on real estate's real objects — Listings, Showings, Offers — not a generic "Deal" you bend.
FAQ
On its own: routine replies in your tone, follow-ups, nurture touches, appointment-request routing, and data entry — inside rules and hours you set. To you: pricing, contracts, negotiations, and anything license-sensitive, with a briefing so you can jump in fast. Every send is logged.
Every category starts in Shadow Mode. Eidice drafts, you read, you decide. Auto-send only graduates when you've watched the drafts for a category and trust the quality. When something goes out, the full audit log shows what Eidice sent, when, the rule that authorized it, and the lead it went to. The Fair Housing reviewer flags risk terms before send; license-sensitive escalation pauses anything touching pricing, negotiation, contract terms, or fiduciary judgment.
Yes. Every automation has an off switch, independently. Zero Work Mode toggles off. Sequences toggle off. Auto-reply toggles off. Drip campaigns toggle off. Each category, each lead, each time-window. Or one button stops them all.
Anything that touches pricing advice, negotiation, contract terms, signature requests, fiduciary judgment, tone-sensitive replies, multi-thread coordination, TCPA boundaries, Fair Housing-sensitive language, or sensitive consumer attributes. Those always pause and surface a Decision Brief.
Every send is audit-logged with the message body, recipient, timestamp, and the policy that authorized it. Filter by channel, by date, by lead, by category. Your CA DRE name and license number sit on every consumer touch. Inbox, Marketing, and Reports tabs all surface the trail; Settings → Audit Trail gives you the full export.
You hand them the audit log. Every send, every escalation, every scrubbed stop request, every Fair Housing reviewer flag: timestamped, immutable, exportable. CRMLS data-license terms are honored on every MLS query.
They'll know every message fits how you write — because it does. Eidice trains on your Tone Quiz and every reply you tune. If a lead asks directly whether they're talking to AI, Eidice discloses honestly: no dodging, no deflection. Public-records data stays internal — it informs your view of a lead, never the messages they receive.
No. Eidice does not support SMS mass blasts. SMS follow-up is paced, personalized, quiet-hour aware, stop-request aware, and built to respect TCPA and carrier filtering boundaries.
No. Eidice does not support generic email blasting either. Email follow-up is built around list hygiene, personalized context, unsubscribe handling, and CAN-SPAM-aware records rather than bulk campaigns.
Start free. The free version lets you try Eidice's core CRM with no card and no time limit. Paid plans are month-to-month — cancel anytime, no contract, and export your data whenever you want.
Sign up, import your leads via CSV or connected sources, take the Tone Quiz, and set your rules. On Pro Plus and Elite, a dedicated account manager builds that first-week setup with you.
Yes — today. Open eidicecrm.com in Safari on iPhone or Chrome on Android and choose "Add to Home Screen." Eidice opens full-screen from its own icon like any app, with your full pipeline, inbox, and briefings. No app-store download needed.
Eidice is California-first. Creating an account or starting a paid plan does not require entering a DRE number, but California MLS access and first-contact disclosure features still rely on the right license details where applicable. State-specific MLS and compliance coverage will expand over time.
No. Eidice writes replies, qualifies leads, flags showing requests to you, and supports routine follow-up exactly the way you communicate. You handle pricing, advice, negotiations, signatures, and anything that needs licensed-agent judgment. Eidice keeps records of automated lead activity so you can review what happened and why.